Trader’s routine
Camera & motion design
A short, creator-led story. Featured in a campaign case presented by TikTok for Business in Dubai.
An independent point of view
Portfolio / 2026
Creative producer · UGC producer · YouTube producer
I connect the idea, the people and the edit. Sometimes behind the camera. Always thinking about the person watching.
Explore the workBased in Florianópolis, Brazil
Concept. People. Camera. Cut.
01 / Selected work
Different formats. Different markets. A close look at the work — and my part in it.
Camera & motion design
A short, creator-led story. Featured in a campaign case presented by TikTok for Business in Dubai.
TikTok One & creative selection
A creator takes the viewer through a product, from the first deposit to the interface.
Camera & motion design
An object as the opening hook. Macro photography becomes a way into the product story.
Dubai / TikTok for Business A moment from the work
At a TikTok for Business conference in Dubai, a campaign case included a video I shot and created motion design for.
relative incremental uplift in app installs
The result of the whole campaign’s Conversion Lift Study, presented by TikTok. It is not the effect of my video alone.
The case and my role02 / YouTube
Working with creators for a brand channel — and personal stories I want to tell.
Watch on YouTubeA creator-led product video. Our team worked with the on-camera talent and handled the full production. Published on the brand’s channel.
Creators · talent direction · production
Watch on YouTubeMy personal channel: people, science and questions worth exploring. Featured here: a conversation with Mikhail Gershtein.
My own YouTube channel · since 2013
Explore the channelNext / SlugFeed
Videos about TikTok One, creators and the producer’s craft are in preparation. New episodes are still in production.
SlugFeed channel
03 / The person behind it
I’m Vlad, a creative, UGC and YouTube producer. My work moves between concepts, creator briefs, shoots, motion design and the final edit. I like knowing how the whole thing fits together.
I live in Florianópolis, Brazil. SlugFeed is the home for my work, collaborations and notes from the process.
04 / My practice
The idea, its visual language, the shoot and the edit. I stay close to how a concept becomes an actual piece of work.
Finding the right creator, writing a brief they can make their own, and adapting the work for different markets. My experience includes fintech campaigns.
A place for longer stories and very short ones. My practice includes explainers, channel videos and Shorts — from the idea to the final cut.
05 / Working notes
Same concept, same script, different person — and a completely different result. What I took from it.
What changes when creators see the brand actually ran their video — and how I build that into the process.
Creative production, UGC and YouTube. I work on concepts, creator briefs, filming, motion design and localization. TikTok One and fintech UGC are part of my existing portfolio.
Both. I’m open to discussing a role within a company as well as individual projects. The work, the people and the context matter — send me a little about yours.
Florianópolis, Brazil. My UGC experience spans 10 markets across Latin America, Southeast Asia and the Middle East and North Africa.